Strive Asset Management just made a move that might shift the way institutions deal with Bitcoin. On May 27, the company announced it secured 750 million dollars to launch a Bitcoin treasury strategy. There is also the possibility of raising another 750 million through warrants, bringing the total to 1.5 billion dollars in available capital.
This isn’t just about holding Bitcoin on the balance sheet. As part of a merger with Asset Entities, Strive is becoming the first publicly traded Bitcoin treasury asset manager listed on Nasdaq. That gives them immediate access to public markets and a one billion dollar shelf offering.
Their strategy goes beyond buying Bitcoin. Strive plans to invest in undervalued biotech companies, distressed Bitcoin claims like those connected to Mt. Gox, and discounted crypto credit products. The firm is reportedly aiming to acquire up to 7.9 billion dollars in Mt. Gox claims, which would give them exposure to over 75,000 BTC.
There is also an option for accredited investors to exchange their Bitcoin for shares in the company. This setup may qualify for tax benefits under Section 351 of the U.S. tax code, making it attractive for long-term holders looking for efficiency and structure.
Strive was founded in 2022 by Vivek Ramaswamy and has been under the leadership of Matt Cole since 2023. While the firm originally gained attention for its anti-ESG position, it is now shifting its focus. Bitcoin is no longer a side asset. It is becoming a central piece in their capital strategy.
Institutional interest in Bitcoin continues to grow. Projections suggest that inflows could reach 120 billion dollars by the end of this year and approach 300 billion in 2026. Strive’s move adds momentum to that trend and could accelerate how traditional finance integrates Bitcoin into long-term strategies.
This is not a marketing stunt. It is a structural change. And it shows that Bitcoin is moving from the edge of finance to the center of the conversation.
