Michael Saylor, founder of MicroStrategy, once again highlighted this week his unwavering commitment to Bitcoin. While the market debates perfect moments to cash out, Saylor stands firm. For him, Bitcoin is not an asset to offload but the ultimate destination for capital.
In February 2024, when asked if he would ever sell or when it might make sense to take profits, he put it simply
“I’m going to be buying the top forever. Bitcoin is the exit strategy.”
For Saylor it makes more sense to keep accumulating even at highs than to sell a superior asset to chase weaker options. Bitcoin, in his view, is the true exit strategy.
A pause in buying but no change in stance
In this first week of July 2025, for the first time since March, MicroStrategy did not announce new BTC purchases. The market speculated but Saylor went to X (Twitter) and posted
“Some weeks you just need to HODL.”
Sometimes the best move is simply holding steady. No rush, no tweaks. Patience stays central to the plan.
The base remains rock solid
MicroStrategy now holds over 14 billion dollars in unrealized gains on its Bitcoin position. BTC has become its core treasury asset, taking the place of bonds or cash reserves that, according to Saylor, can’t match the same long term security or growth.
This signals strongly to institutional investors. Bitcoin is not just another speculative bet, it’s the anchor in a long term fight against currency erosion.
For everyone watching
While many try to nail the top, Saylor simply keeps buying and holding. For him, time and Bitcoin’s math are the real multipliers.
