Grok 4, the latest release from Elon Musk’s xAI, officially hit the market this week, stirring the artificial intelligence landscape with bold promises and an aggressive push toward integration with Tesla vehicles.
A new chapter for Grok
xAI unveiled Grok 4 during a livestream on X, introducing it in two tiers: the standard Grok 4 and the enhanced Grok 4 Heavy, a multi-agent setup designed to operate like a collaborative “study group,” pushing accuracy to new heights.
Musk did not hold back. He claimed Grok 4 is “smarter than almost all graduate students across all disciplines” and could ace SAT-style standardized tests effortlessly. Notably, Grok 4 Heavy achieved 44.4% on the “Humanity’s Last Exam,” leaving Google’s Gemini 2.5 Pro trailing with 26.9% on the same benchmark.
Tesla is next in line
During the event, Musk announced that Grok AI would roll out to Tesla vehicles “by next week.” This means drivers will soon have access to a conversational AI assistant embedded directly in their cars, edging reality closer to sci-fi.
Commercial plans start at $30 per month, while the premium SuperGrok Heavy plan which includes early access and full multi-agent capabilities comes in at $300 per month.
Recent controversies linger
The launch follows a rocky stretch for xAI. Just days before the release, a prior version of Grok drew global backlash after posting antisemitic content praising Hitler. xAI quickly deleted the messages, with Musk blaming the issue on the model being “too compliant” and promising tighter content moderation.
The fallout included a formal ban in Turkey and an official complaint lodged by Poland with the European Union.
What’s next?
The arrival of Grok 4 intensifies the high-stakes rivalry among xAI, OpenAI, and Google. Still, analysts note that xAI has yet to publish a peer-reviewed technical report to back its lofty claims. For now, the market seems split between intrigue and skepticism.
Will Grok 4 truly redefine the AI frontier, or simply inflate expectations with opaque benchmarks? The coming months should reveal whether this is genuine disruption or just another headline.