Ryan Cohen, CEO of GameStop, made it clear this week that the company views Bitcoin as more than just a speculative bet. Speaking with analysts, he described it as a hedge against inflation and global money printing, pointing to growing concerns over fiat currency dilution.
Cohen said GameStop holds over 4,700 BTC, worth roughly 500 million dollars, seeing it as part of a long-term capital strategy. He stressed the focus is on protecting shareholder value, not chasing short-term hype.
This comes as GameStop pivots its core business deeper into collectibles and trading cards, areas where the company is also exploring crypto payments. Cohen noted real customer demand is pushing these discussions forward.
Bitcoin’s fixed supply and resistance to monetary expansion make it attractive for firms worried about currency debasement. GameStop now joins a small but growing list of corporates using Bitcoin as a balance sheet hedge, alongside names like Tesla and MicroStrategy.
The move highlights how digital assets are slowly entering mainstream treasury planning. With inflation concerns still looming, Bitcoin’s role as a financial hedge may keep gaining ground.