Faced with the new regulatory landscape in Europe, Tether is taking a strategic turn. Instead of pushing its own euro-backed stablecoin, the company is now investing in startups building solutions that align with the MiCA framework.
Two of these companies, StablR and Oobit, have just launched a new initiative to introduce stablecoins tailored for the European market. Their mission is backed by Tether’s newly unveiled tokenization platform, Hadron.
A New Chapter for Stablecoins in Europe
StablR is leading the charge with two stablecoins:
- EURR, pegged to the euro
- USDR, pegged to the US dollar
Both are issued through Hadron, a platform developed by Tether to ensure full regulatory compliance. It offers regular audits, strong backing of reserves, and a framework built to meet European transparency standards.
Oobit complements the initiative on the adoption front. Their crypto payment app now supports EURR and USDR, offering 5 percent cashback on transactions made with either currency. Their goal is to make stablecoin payments as common as buying groceries or paying for a ride.
According to the company, over 70 percent of crypto payments in the EU today are already being used for everyday purchases like food and basic goods.
The MiCA Shift and Tether’s Response
With MiCA regulations tightening, major exchanges like Binance and Kraken have begun delisting USDT for EU-based users. This regulatory gap is now being filled by StablR’s MiCA-compliant alternatives.
Hadron was specifically built to support tokenized assets that are audit-ready and compliant from day one. It’s more than just infrastructure. It’s a bridge between compliance and innovation.
Why It Matters
Tether isn’t stepping back. It’s stepping aside, letting regionally tailored solutions grow while maintaining a strong presence in the ecosystem. This move shows foresight, not retreat.
Europe wants regulation. Tether wants to stay relevant. Partnering with builders who know the terrain is how both goals align.
If this insight helped clarify what’s happening in the regulated stablecoin space, share it with someone following MiCA developments.
