Trump Media & Technology Group has officially acquired $2 billion worth of Bitcoin, becoming one of the largest corporate holders of the asset in 2025. The move positions the company, which trades under the ticker DJT, alongside institutional players like MicroStrategy in adopting Bitcoin as a treasury reserve.
Strategic shift toward digital reserves
The purchase represents more than two-thirds of Trump Media’s total cash reserves, which were boosted by its recent public listing and liquidity influx. According to official filings and executive commentary, the company aims to reduce exposure to traditional banking systems and reposition its balance sheet around decentralized assets.
An additional $300 million has reportedly been allocated to crypto derivatives and Bitcoin-linked securities, with some instruments expected to convert into spot BTC depending on market conditions.
Political and financial message
Devin Nunes, CEO of Trump Media, stated that the allocation is part of a broader commitment to financial sovereignty and user-owned networks. The company also hinted at the development of a native crypto utility token to integrate into its media and social platforms.
Trump Media shares rose over 5 percent in pre-market trading following the announcement, mirroring historical market reactions seen with other Bitcoin-heavy companies.
With this move, Trump Media now ranks among the top corporate holders of Bitcoin globally, signaling a major step in mainstream adoption of digital asset treasuries.
Sources: Business Insider, Barron’s, Investopedia, CBS News, Bloomberg
Date of reporting: July 21, 2025
